CEO of Wunderman APAC
Caspar Schlickum is CEO of Wunderman APAC. Prior to Wunderman, Caspar served as CEO of Xaxis EMEA, a WPP-owned global digital media platform.
Caspar has extensive experience in digital media and audience insight driven marketing, having spent four years at Mindshare as a global client lead, and one year within Kantar, the holding company for WPP’s research and insight businesses.
Prior to joining WPP, Caspar was Commercial Development Director at Fairfax Digital, one of Australia’s largest publishing houses. Before commencing his career in marketing, Caspar spent six years in investment banking based in Sydney advising on technology, communications and infrastructure projects in the Asia Pacific region.
Caspar holds an Economics degree (with first class honors) from Monash University in Melbourne, Australia, an MBA from London Business School as well as Northwestern University’s Kellogg Graduate School of Management.
In addition, Caspar is a regular author for The Drum among other publications, writing about key industry trends and the future of the digital industry in the programmatic space, as well as general developments in media.
Caspar’s active contributions to the technology industry have been recognized by The Drum (nominated by his peers as the winner of The Digital Leader of the Year at the Drum Digital Trading Awards in 2016) and econsultancy (shortlisted for Senior Digital Leader of the Year Award in 2015).
Caspar is a member of the WPP European Digital Advisory Board.